The Martian more or less presents NASA’s future vision, minus all the drama. Andy Weir, the author of the book, made all research about Mars online, but when Ridley Scott, the director of the movie, called NASA for help they were all over the moon. The Martian was extremely important for NASA. AOC’s product placement in The Martian (2015, 20th Century Fox, screen capture) NASA
THE MARTIAN MOVIE SET MOVIE
Under Armour’s clothes weren’t seen in the movie, however the brand used the movie in their marketing campaign with Matt Damon – Under Armour has become the “Official Training Partner of the Ares Program”, created a special microsite and you can also buy Matt Damon’s gear.Īn AOC monitor could be seen on Mars station. Hamilton’s product placement in The Martian (2015, 20th Century Fox, screen capture) Hamilton BelowZero Under Armour
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Damon wore Hamilton Khaki Navy BelowZero. After seeing Hamilton watch in Interstellar, their product placement in The Martian is kind of obvious. Hamilton has an aviation heritage dating back to 1919 and apparently wants to enhance its image as a watch for pilots and astronauts. CNN’s product placement in The Martian (2015, 20th Century Fox, screen capture) Hamilton watch
THE MARTIAN MOVIE SET TV
Cisco’s product placement in The Martian (2015, 20th Century Fox, screen capture) CNNĬNN was the major TV channel that was used to show how significant was Mark Watney’s rescue. Their logo was clearly visible during webcam conversations. GoPro’s product placement in The Martian (2015, 20th Century Fox, screen capture) CiscoĬisco was responsible for all communication in the movie. Even though there wasn’t any GoPro logo visible, you could recognize their cameras. GoPro cameras were everywhere: in the settlement on Mars, in the rover and in the space shuttle.
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Let’s check product placement from The Martian, a movie about astronaut Mark Watney (Matt Damon) who is presumed dead after a fierce storm and left behind on Mars by his crew.
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If you watched The Martian you have definitely seen several GoPro cameras and probably some other brands as well. Gravity for example was without product placement, but on the other hand Interstellar got a very good placement, which was covered in the blog post Product placement in Interstellar: Hamilton watch. There won’t be alcoholic and non-alcoholic drinks, headphones and cars, but producers can surely include computers and other hi-tech gadgets, watches, clothes … and so on. Can we expect product placement in a movie that is set in the space, more specifically on Mars? Of course.